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Real-estate sales reports and dashboards your managers will actually use

Most CRMs end up with numbers nobody trusts because the data was entered late or not at all. Because PropMother CRM is where the work happens – calls, visits, bookings, payments – the reports are a by-product, not a second job.

Illustration with sample data.

What you get

What reports & dashboards does for you

A dashboard for the day
New leads, follow-ups due, site visits, bookings and collections on one screen, for the person signed in and for their team.
Source and campaign performance
Leads, site visits and bookings by source and campaign, with marketing spend, so cost per booking is visible.
Team performance
Response time, follow-ups done, visits and conversion per salesperson and per branch.
Scheduled reports
Send a report every morning by e-mail or WhatsApp to the people who need it.
Export when you need it
Export to CSV for users with the export permission. Exports can be watermarked and are recorded in the audit log.

The result

What changes for your team

  • Decisions on where to spend marketing money.
  • Coaching based on activity, not opinion.
  • A morning summary without opening the CRM.

Questions about reports & dashboards

Can a salesperson see company-wide numbers?

Only if their role allows it. Reports follow the same data scope as the records behind them.

See it with your own leads and inventory

A 30-minute walkthrough with someone who knows real estate. We set up your workspace and help with your first import.

  • Free trial on every plan
  • Priced per company, not per user
  • Your data stays yours