Sell
Real-estate lead management that never lets an enquiry go cold
A property buyer usually enquires with three or four companies on the same day. The team that calls first and follows up properly wins. PropMother CRM puts every enquiry in one pipeline, gives it an owner within seconds and keeps the next action in front of that person until the lead is booked or closed.
Illustration with sample data.
What you get
What lead management does for you
- One pipeline from enquiry to booking
- Stages for new, contacted, qualified, site visit, negotiation, token and booked – with your own stages and lost reasons. Each stage can carry a response-time target, so a lead that sits too long is flagged.
- Automatic assignment
- Routing rules send a lead to the right person by source, city, locality, project or branch – in rotation or weighted by capacity, inside each person’s working hours, with a fallback owner.
- Follow-ups and site visits
- Log a call, a WhatsApp message, a meeting or a site visit and set the next follow-up in the same step. Overdue follow-ups surface on the dashboard and in reminders.
- Duplicates become re-enquiries
- The same phone number arriving again does not create a second lead. It is attached to the existing one as a re-enquiry, so the history stays in one place and two people never chase the same buyer.
- Requirement matching
- Record budget, location, configuration and purpose on the lead. Matching properties and project units can be shared with the buyer directly from the record.
- Escalation when nobody responds
- If a new lead is not contacted within the time you set, it escalates to the manager. Nothing depends on someone remembering to check.
The result
What changes for your team
- Every lead has an owner and a next action.
- Managers see response time and overdue follow-ups per person.
- Lost leads carry a reason you can report on.
Questions about lead management
Can I import my existing leads?
Yes. Upload a CSV file, map its columns to lead fields and review the row count before importing. Rows with problems are reported individually so you can fix and re-upload them.
Can each salesperson see only their own leads?
Yes. Every role has a data scope – own, team, branch or all records – set separately for leads, contacts, properties and other records. The server enforces it, not just the screen.
Can I add my own fields to a lead?
Yes. Custom fields (text, number, date, single and multiple choice, yes/no) can be added to leads, contacts, properties and projects from settings.
See it with your own leads and inventory
A 30-minute walkthrough with someone who knows real estate. We set up your workspace and help with your first import.
- Free trial on every plan
- Priced per company, not per user
- Your data stays yours